Creating A Killer Author Resource Box

Article directories clearly state that when reprinting an article, the authors resource box must remain untouched including the link. The resource box is one of the crucial pieces of your article marketing strategy. It is what will draw a person to your site, increase your traffic and ultimately your sales.

Your resource box should include enough information to grab readers' interest, and have a strong call to action that will suggest them to click on your link for more details. Irrespective of how good your article is, if your resource box does not compel the reader to visit your site and find out more, you have lost an opportunity to earn a customer.

Tips for writing a great resource box:

1. Don't start your resource box off with your bio. This indicates to the reader that your post is complete and that they can quit reading. Instead, begin with a question or statement that will entice them to read more. Example: "Want fourteen more ways to make money from home?"

2. Do not include a full bio. Most people do not want to go through your full bio or every degree and accolade you have received. Actually, most people will speed read it and you will lose their curiosity before they get to your link and call to action.

3. Include at least one link, more if allowed. Look at the resource box guidlines for each directory to find out what you are permitted to include. Most allow one link, some two. Make sure to include as many links as you are permitted.

4. A strong call to action is a complete requirement. Include a statement which informs the reader what they will receive when they click on your link and how it will benefit their lives. For instance, "Download Joe's free post today for more ways to generate income in your sleep!"

5. Answer the very important question. When crafting your resource box, think about the question all readers ask (if only subconsciously)... "What's In It For Me?" (WIIFM).

6. Draft a different resource box to fit every article that you create. If the article is about home improvement, then draft your resource box to relate to that with an appropriate offer and link. If the next post is about tool selection, get your resource box in that direction. Start a file of resource boxes so you can add an appropriate one without recreating it each time.

The resource box is your opportunity to tell the reader what you have in store and what they should do next. If you can show a visitor what they will get by clicking on your link, you're almost certain to build your website traffic with the articles you write.

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